B.S. in Hospitality and Tourism Management, College of Business Administration, Accredited Hanyang Online University;

M.S. in Business Administration, Marketing College of Business Administration, Hanyang University;

Ph.D. Candidate in Business Administration, Marketing College of Business Administration, Hanyang University

 

• Sustainable Marketing in the Hospitality Industry
• Customer Experience
• ESG (Environmental, Social and Governance)

Specializing in peer-reviewed journal articles in business, marketing, hospitality, and tourism journals such as The Service Industries Journal, Journal of Retailing and Consumer Services, Journal of Travel & Tourism Marketing, and Cornell Hospitality Quarterly; currently instructs Hospitality Marketing at the undergraduate level. With experience as an Online Travel Agent Marketing Manager, Event Manager, and Sales & Marketing Manager, extensive expertise has been gained in customer service, organizing international conferences, marketing, and operations management within the hospitality and tourism industry.